Audens Museum of Fine Art Essay Example For Students

Audens Museum of Fine Art Essay Aden worked for a film company where he writing scripts which expressed his political views and concluded that a directors position held more authority, Aden was really a man concerned about authority and it was difficult for him to get his due because of his gay sexual orientation. He traveled all around the world in search of authority and gained respect through his poetry. While visiting Brussels, Belgium, he saw Burghers Pall of Cirrus, which inspired him to write the famous poem Muse des Beaux Arts The Fall of Cirrus is based on the myth Of Cirrus and his father, Deals escape from Crete. Both Cirrus and his ether were imprisoned on the island of Minis for a long time and then one day Deals figured out how they could escape. Deals created bird Wings out of small and large feathers and used wax to bind them together. Before the two took flight, Deals warned his son and instructed him how to use the wings. l warn you Cirrus, fly a middle course: dont go too low or water weigh the wings down: dont go too high, or the suns fire will burn them. Keep to the middle Boy Falling Out of the Sky). After his speech, Deals flew up into the air with Cirrus not far behind him. Amazed by the sight of the many islands he lee over, Cirrus flew higher and close to the sun, where the wax began to melt. Waving his legs and arms frantically he plunged into the Aegean Sea, where he drowned. Deals searched for his son until the bird-like wings appeared in the water and he recognized that his son was dead. The artist Pitter Burgher was said to have a humorous outlook overall on the myth, In Fall of Cirrus, there are a number of people out, going about their daily duties. A Sheppard watches his sheep, ploughman bends over his plough near the sea; a huge boat sails by when Cirrus tell to his death that day. The image in the painting helps people live Burgher was being humorous as in the right hand corner a pair of legs, Cirrus legs kicks frantically. Muse des Beaux Arts which means Museum of Fine Arts is a poem about human suffering and how easily it is overlooked. In the first stanza Aden writes its human position; how it takes place while someone else is eating or opening a Window or just walking dully 3-5). He describes someone who strolls down the hall of a museum, passing paintings by the Old Masters. More specifically, the person passes paintings of suffering and birth of Christ and as thoughts of suffering run through his mind, he pushes these thoughts o the back of his mind and walks towards more paintings. He hurries off to less important paintings, which show children, ice skating and dogs doing what dogs The second stanza describes what happens to the person in the museum. He stops in front Fall of Cirrus and those same thoughts of suffering come back to him. In the poem, Aden describes the image tooth legs sinking into the sea. It is amazing that Cirrus could have plunged into the sea so close to many people, like the ploughman, the Sheppard and passengers in the boat but no one was to his rescue. To them Cirrus is unimportant compared to the work they have to o that day. In the last two lines of the poem Aden says and the expensive delicate ship that must have seen / something amazing, a boy falling out of the sky had somewhere to get to and sailed calmly on(lines 21-23). .ue65237ca5d40cd9cf446e6e3bb5c99d1 , .ue65237ca5d40cd9cf446e6e3bb5c99d1 .postImageUrl , .ue65237ca5d40cd9cf446e6e3bb5c99d1 .centered-text-area { min-height: 80px; position: relative; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 , .ue65237ca5d40cd9cf446e6e3bb5c99d1:hover , .ue65237ca5d40cd9cf446e6e3bb5c99d1:visited , .ue65237ca5d40cd9cf446e6e3bb5c99d1:active { border:0!important; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .clearfix:after { content: ""; display: table; clear: both; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue65237ca5d40cd9cf446e6e3bb5c99d1:active , .ue65237ca5d40cd9cf446e6e3bb5c99d1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .centered-text-area { width: 100%; position: relative ; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue65237ca5d40cd9cf446e6e3bb5c99d1:hover .ctaButton { background-color: #34495E!important; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue65237ca5d40cd9cf446e6e3bb5c99d1 .ue65237ca5d40cd9cf446e6e3bb5c99d1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue65237ca5d40cd9cf446e6e3bb5c99d1:after { content: ""; display: block; clear: both; } READ: Student Support Programs And Extracurricular Activities EssayHe shows us how human suffering is overlooked, not only in the painting but also by museum- goers vivo pass the most important paintings and push their own thoughts to the backs of their minds. Aden compares the museum-goers in his poem to the ploughman in the painting; each ignores human suffering and continues with their daily duties. Aden s Muse des Beaux Arts is in formative because t shows how even the suffering of Christ is easily overlooked by worshippers or non- worshippers Who go about their lives like a dog scratching his behind or children ice skating. The poem informs the reader that a person never has enough time to spend observing human suffering or life around them, let alone each painting in a museum. It is not about suffering and mourning, but rather about the impossibility of sympathy. The average person in New York City cant possibly give food to every homeless person, hut one thing he can do is mourn the impossibility of mourning. (Addends Muse Des Beaux Arts) W. H.

Understanding Your Heritage free essay sample

Working on a 1000 piece puzzle can be tedious at times, but as I put the pieces together the final product begins to come into focus. I sometimes ask myself the following questions: If I do not have the last piece of the puzzle, what will I do? How will I handle this predicament? Will I give up or will I persevere and find that piece to my missing puzzle? Reminiscing back on my life experiences, I have always felt that I was missing something to complete the perfect life of an ordinary teenager, and it was through my parents history that I was able to identify the missing piece and bring the picture into focus. Years ago my parents struggled because of the war in their home country of Cambodia. Arrangements were made for them to flee the country in order to escape the war and save their lives. They moved to various parts of the world and suffered the consequence of leaving loved ones behind. We will write a custom essay sample on Understanding Your Heritage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Due to the difficult challenges they faced, and difficult decisions they had to make I suffered the pain of not having my grandparents in my life. The missing puzzle piece to my life has always been the absence of my grandparents. Ive never been able to relate to the joy most kids experience as a result of having meaningful relationships with their grandparents. In more than one way, my parents endured the same emotional distress I have and am bearing without my grandparents. My parents overcame many hardships to survive in this country. They arrived here without the support of relatives, and the nonexistence of close familial relationships required them to start a whole new life of culture in America. Unlike my parents, most people living in the U.S. had their parents to help them through tough times and support them in educational endeavors, such as financing college or business aspirations. Having this kind of support helped these people go to college without dividing their atte ntion between exhaustive employments and pursuing an education. My parents started from the bottom and worked their way up. They worked several jobs at minimal wage to save up for their education and did the impossible. They started with nothing, and now they have professional government careers, a beautiful home, quality education, and five loving children. Even though my grandparents have never been a part of my life, the values theyve instilled in my parents have allowed me to achieve goals they could only dream of. I will rely on my strong heritage as I focus and navigate through life. The absence of my grandparents made me respect my parents hard work and discipline. Knowing my grandparents story opened my eyes and made me understand the struggles that my parents had to go through in order to get the life they have today. Their life is the example that I will follow as I order my steps to persevere and accomplish many tasks. The missing puzzle piece to my life is my grandparent s, but I can put the puzzle together by honoring them through hard work. No one is perfect, and everyone has a missing piece to their life. I have learned that the missing piece is not the key to my puzzling future, understanding and respecting my past is.

Abrams Company Essay Essay Example

Abrams Company Essay Essay Example Abrams Company Essay Paper Abrams Company Essay Paper MANAGEMENT CONTROL SYSTEMS Lecturer : Supriyadi, Ph. D. Nama : Handy nugroho - No: 1157021 Case : Abrams Company Abrams’Company manufactured a wide variety of parts for use in automobiles, trucks, buses, and farm equipment. Abrams sold their product both to the OEMs and the wholesalers. top management is satisfied with their management systems and performance measurement scheme but they are three areas of concern that need to be discussed. * First, the transfer prices disagreements of parts sold by the product divisions to the AM division. Second, is in the product divisions too often tended to treat the AM division as a captive customer and in the performance measurement system. * Third, the excessive yearly inventory carried by both the AM division and the three product divisions. Strength The company has a clear management structure. The company has employed a bonus plan for employees. The AM Marketing division will input products form the other three divisions, and sell it to domestic and foreign market, it helps the company save cost when it input internal. Weaknesses Abrams’ business model weakness is that its divisions operate as independent companies. Furthermore, all of these profit centers, participate in an incentive compensation plan that the higher the participant is in the organizational hierarchy, the more â€Å"incentive points† he or she will receive based on division profit variance. The Abrams Company has three totally independent divisions, and the three divisions are lack of connection. The transactions between the three divisions dispute the transfer pricing. Case Analysis and Recommendation The Abrams case is about using profitability measures to evaluate profit centers. In EU companies it is more common to evaluate PCs with Income measures like RI and EVA. It is very difficult to find a relevant and fair capital base for the ROI measure. Abrams use book value for fixed assets which inflate the ROI measure as the assets age. The age and mix of assets also differs among divisions which give unfair measures. It is also easy for the divisions to manipulate the capital base at the end of the year. ROI based bonus may rob the future, who want to invest in assets if that reduce the bonus. Recommendation to this company was to use RI or EVA instead of ROI and to control the investments separately using NPV and capital turnover measures. The bonus should be based on the budgeted income level, the RI target. The current transfer price system seems to work well with few disputes. Market prices are more used as a top-level for the TP. An advantage with cost base TP is that it will give all internal partners full information about the cost structure and you will avoid â€Å"upstream fixed costs† The problem with the inventory level cannot be controlled with ROI management. If the company change to RI/EVA it will be possible to to negotiate relevant inventory levels in the budget process. High inventory levels can also be managed with differentiated capital charges that will create high interest costs. The best way to control operational tasks is to use nonfinancial measures such as inventory turnover. Use nonfinancial measures to control the inventory levels. If it is an strategic issue you can connect this measure to the bonus system. In general, Abrams Company adopts the lowest cost, differentiation, market focus and ROI strategies to accomplish the organization’s goal. Furthermore, In order to implement the strategies the firm establishes its own management control systems. Suggestions  to  performance measurement  system: 1) ROI can be used combination with other performance measures to avoid the limitations of ROI. The company can establish a non-financial performance measurement system such as the balanced scorecard . With a good performance measurement system, the incentive compensation plan will be improved. 2) EVA ( Economic value added) can be used instead of ROI Suggestions to transfer pricing : a transfer price fixed by the top management in compliance with the AM division and the other divisions involved which could be revised when it is out of date. This fixed price could be adjusted due to inflation. There should be an internal policy on it. Therefore, top management should implement a c ost-based transfer prices because when competitive prices are not available, transfer prices may be set on the basis of cost plus a profit markup.

Fred Bailey Case Essay Example | Topics and Well Written Essays - 1750 words

Fred Bailey Case - Essay Example This was not easy for Japanese since in Japanese culture, people first get to know each other and free conversation takes place only after a certain amount of familiarity is established. He made the same mistake when interacting with Japanese clients and instead of trying to know them batter, immediately launched into the project details. He also made no efforts to learn about the Japanese culture from the one American employee who had some knowledge of the Japanese culture. Fred’s lack of patience and his attempt to get results quickly rubbed the Japanese the wrong way and resulted in his feeling frustrated and unable to get any work done. 3. When selecting employees for oversees assignment, it would be a good idea to look for someone who is familiar with the local language. Also, person’s who have traveled widely are usually much more open to other cultures and adapt easily. People who have been brought up in households where they were exposed to more than one culture may also adapt better in foreign cultures. Besides a person’s cultural predisposition, it is also important to look the family. Usually, a person with well settled family may resist leaving everything and going to a foreign country. As a result, it is best to send employees who do not have many family obligations. If such a person is not available for a senior position, an organization may send junior employees and allow them to get to know the local culture, while a senior employee can make periodic visits and use the local experience of the younger employees to interact with the locals. 4. Fred’s organization could have given Fred and his family cultural adaptations classes to get them ready for their Japanese assignment. 5. As Dave Steiner, if I receive such a call from Fred, I would advice Fred to hang in while I explored the options. Next I would call other employees in Japan to understand what the problem was. I could also talk with the person who was at the position before Fred and ask him about his opinions. Once I understood what the problem was, I would ask Fred to go through a cultural acclimatization course and to hang in there for a few more months. If, after taking all these steps, Fred still insisted on returning, I would have no other option but to agree. But before that, I would advise Fred to better understand the Japanese culture and give it some more time. The case study presented here is related to the cultural problems faced while conducting international business. Hence, the two articles selected for this essay are both concerned with cultural issues in international business settings. Th e first article is titled â€Å"The Effects of Cultural Adaptation on Business Relations: Americans Selling to Japanese and Thais†

Importance of the Rifle in the American Culture Essay

Importance of the Rifle in the American Culture - Essay Example This essay demonstrates that the victory in the American Revolution further motivated the gun smiths of America to concentrate on new designs of guns and rifles. During the earlier years the supply of the guns was limited because a lot of time was to be spent on the creation of the gun and the guns smiths were few. Later however, as the areas rich in iron core were discovered the number of gun smiths grew. (Pike, 2007) The discovery of the basic natural resource needed for the creation attracted many people into this occupation. As a result there were many more advancements in the gun industry. For example some of the designs created at that time were so sophisticated that they still remain to be used for sports activities. (Pike, 2007) This phase was an important one for the Americans because the enhanced gun industry became an identity for the people of America at that time. Even to this day, the gun industry remains representative of the American tradition.To conclude, the rifle a nd the guns throughout history have proved to be an integral part of the American Culture. The American gunsmiths were the ones who transformed the bulky and heavy muskets that were initially introduced to America into weapons that were more useful and precise. Had the American gunsmiths not taken any interest in the developments of the guns, the gun industry would not have been as developed as it is today. The fire arms industry today owes a lot to the gunsmiths of America at the time of the American Revolution.

Marijuana Persuasive Essay Example for Free

Marijuana Persuasive Essay Do you believe the negative effects of marijuana are more damaging than alcohol and tobacco? Personally, I really don’t think the effects are any worse, and seeing as though alcohol and tobacco are legal; so should marijuana. Presently, it is illegal to consume, grow, and/or sell any amount of marijuana in the United States of America for any reason; with the exception of fourteen states, which uses it strictly for medicinal purposes. Yes, I said medicinal purpose. Crazy how an herb that is capable of helping to cure you can be illegal while another that kills over 3 million a year can be legal (Charltan, 2004). Marijuana is a hallucinogen that has been around for many years, initially used for recreational purposes. In recent years, doctors have come to realize that it can actually help with diseases such as cancer, Alzheimer’s, multiple sclerosis (MS), glaucoma, and more (â€Å"Drug Free America Foundation, Inc.†). The active ingredient in marijuana, delta-9-tetrahydrocannabinol, has been proven to prevent the increase of rate â€Å"Alzheimer plaques† in patients (â€Å"Marijuana may help stave off Alzheimer’s†). It has been known to work more efficiently than any other commercial drug presently being marketed, but many people still have qualms about the idea. They believe marijuana is just a drug that has bad side effects, when in reality; tobacco and alcohol have worse effects. In contrast to marijuana; alcohol and tobacco are legal. Although there is an age limit to consume both, 21 and 18 respectively, the use is not prohibited. When it comes down to lasting effects on the body and organ damage; tobacco does way more damage than marijuana. Tobacco causes emphysema, cavities, gum disease, and it is responsible for 9 out of 10 lung cancer deaths (â€Å"Cigarette Smoking, 2009†). People are warned of the negative effects of tobacco on a daily basis, but yet they smoke packs of cigarettes continuously, and you may wonder why this is so. I concluded that the reason why they smoke cigarettes is because they’re legal, point blank. If marijuana was legal I guarantee no one would ever smoke a cigarette again, and as a result, there would be less cases of lung cancer, emphysema, and oral cancer altogether. In the case of what drugs should and should not be legal, this argument is very astonishing. Just how tobacco; such a harmful herb, with barely any health benefits can be legal and available to everyone. The lasting effects are so harsh; I cannot understand how people do not see my point of view. While tobacco causes cancer, marijuana helps cure it. For one to say that legalizing marijuana is a ridiculous idea, it would be like saying using a band-aid on a cut is pointless. It should be legalized and officially recognized as a medicine. All states, not only fourteen, should sign off on this topic. Marijuana is treatment for many diseases and it is what a band-aid is to a cut. Many people need it and are afraid to obtain it because of possible repercussions. That should no longer be an issue in this country. Works Cited. Centers for Disease Control and Prevention (CDC). Annual smoking-attributable mortality, years of potential life lost, and economic costs United States, 19951999. 2002;51(14);300–303. MMWR Morb Mort Wkly Rep. Accessed at www.cdc.gov/mmwr/preview/mmwrhtml/mm5114a2.htm on September 17, 2009. Charlton, Ann. (2004). Medicinal use of tobacco in history. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1079499/ Marijuana may help stave off Alzheimer’s. (2006, October 10). Retrieved from http://www.msnbc.msn.com/id/15145917/#storyContinued

Earthquake Loads & Earthquake Resistant Design of Buildings :: essays research papers

Earthquake Loads & Earthquake Resistant Design of Buildings 1.  Ã‚  Ã‚  Ã‚  Ã‚  1 2.  Ã‚  Ã‚  Ã‚  Ã‚  Summary  Ã‚  Ã‚  Ã‚  Ã‚  2 3.  Ã‚  Ã‚  Ã‚  Ã‚  Earthquake Design - A Conceptual Review  Ã‚  Ã‚  Ã‚  Ã‚  2 4.  Ã‚  Ã‚  Ã‚  Ã‚  Earthquake Resisting Performance Expectations  Ã‚  Ã‚  Ã‚  Ã‚  3 5.  Ã‚  Ã‚  Ã‚  Ã‚  Key Material Parameters for Effective Earthquake Resistant Design  Ã‚  Ã‚  Ã‚  Ã‚  3 6.  Ã‚  Ã‚  Ã‚  Ã‚  Earthquake Design Level Ground Motion  Ã‚  Ã‚  Ã‚  Ã‚  4 6.1.  Ã‚  Ã‚  Ã‚  Ã‚  Elastic Response Spectra  Ã‚  Ã‚  Ã‚  Ã‚  4 6.2.  Ã‚  Ã‚  Ã‚  Ã‚  Relative Seismicity  Ã‚  Ã‚  Ã‚  Ã‚  5 6.3.  Ã‚  Ã‚  Ã‚  Ã‚  Soil amplification  Ã‚  Ã‚  Ã‚  Ã‚  6 7.  Ã‚  Ã‚  Ã‚  Ã‚  Derivation of Ductile Design Response Spectra  Ã‚  Ã‚  Ã‚  Ã‚  7 8.  Ã‚  Ã‚  Ã‚  Ã‚  Analysis and Earthquake Resistant Design Principles  Ã‚  Ã‚  Ã‚  Ã‚  8 8.1.  Ã‚  Ã‚  Ã‚  Ã‚  The Basic Principles of Earthquake Resistant Design  Ã‚  Ã‚  Ã‚  Ã‚  8 8.2.  Ã‚  Ã‚  Ã‚  Ã‚  Controls of the Analysis Procedure  Ã‚  Ã‚  Ã‚  Ã‚  8 8.3.  Ã‚  Ã‚  Ã‚  Ã‚  The ‘Conventional’ Earthquake Design Procedure  Ã‚  Ã‚  Ã‚  Ã‚  11 9.  Ã‚  Ã‚  Ã‚  Ã‚  The Capacity Design Philosophy for Earthquake Resistance  Ã‚  Ã‚  Ã‚  Ã‚  11 9.1.  Ã‚  Ã‚  Ã‚  Ã‚  General Approach  Ã‚  Ã‚  Ã‚  Ã‚  11 9.2.  Ã‚  Ã‚  Ã‚  Ã‚  The Implications of Capacity Design  Ã‚  Ã‚  Ã‚  Ã‚  12 10.  Ã‚  Ã‚  Ã‚  Ã‚  Earthquake Resistant Structural Systems  Ã‚  Ã‚  Ã‚  Ã‚  12 10.1.  Ã‚  Ã‚  Ã‚  Ã‚  Moment Resisting Frames:  Ã‚  Ã‚  Ã‚  Ã‚  12 10.2.  Ã‚  Ã‚  Ã‚  Ã‚  Shear Walls  Ã‚  Ã‚  Ã‚  Ã‚  13 10.3.  Ã‚  Ã‚  Ã‚  Ã‚  Braced Frames  Ã‚  Ã‚  Ã‚  Ã‚  13 11.  Ã‚  Ã‚  Ã‚  Ã‚  The Importance & Implications of Structural Regularity  Ã‚  Ã‚  Ã‚  Ã‚  13 11.1.  Ã‚  Ã‚  Ã‚  Ã‚  General  Ã‚  Ã‚  Ã‚  Ã‚  13 11.2.  Ã‚  Ã‚  Ã‚  Ã‚  Vertical Regularity  Ã‚  Ã‚  Ã‚  Ã‚  14 11.3.  Ã‚  Ã‚  Ã‚  Ã‚  Horizontal Regularity.  Ã‚  Ã‚  Ã‚  Ã‚  14 11.4.  Ã‚  Ã‚  Ã‚  Ã‚  Floor Diaphragms  Ã‚  Ã‚  Ã‚  Ã‚  14 12.  Ã‚  Ã‚  Ã‚  Ã‚  Methods of Analysis  Ã‚  Ã‚  Ã‚  Ã‚  15 12.1.  Ã‚  Ã‚  Ã‚  Ã‚  Integrated Time History Analysis  Ã‚  Ã‚  Ã‚  Ã‚  15 12.2.  Ã‚  Ã‚  Ã‚  Ã‚  Multi-modal Analysis  Ã‚  Ã‚  Ã‚  Ã‚  15 12.3.  Ã‚  Ã‚  Ã‚  Ã‚  Equivalent Static Analysis  Ã‚  Ã‚  Ã‚  Ã‚  15 13.  Ã‚  Ã‚  Ã‚  Ã‚  Trends and Future Directions  Ã‚  Ã‚  Ã‚  Ã‚  16 14.  Ã‚  Ã‚  Ã‚  Ã‚  Conclusions  Ã‚  Ã‚  Ã‚  Ã‚  16 15.  Ã‚  Ã‚  Ã‚  Ã‚  References  Ã‚  Ã‚  Ã‚  Ã‚  17 1.  Ã‚  Ã‚  Ã‚  Ã‚   Summary The primary objective of earthquake resistant design is to prevent building collapse during earthquakes thus minimising the risk of death or injury to people in or around those buildings. Because damaging earthquakes are rare, economics dictate that damage to buildings is expected and acceptable provided collapse is avoided. Earthquake forces are generated by the inertia of buildings as they dynamically respond to ground motion. The dynamic nature of the response makes earthquake loadings markedly different from other building loads. Designer temptation to consider earthquakes as ‘a very strong wind’ is a trap that must be avoided since the dynamic characteristics of the building are fundamental to the structural response and thus the earthquake induced actions are able to be mitigated by design. The concept of dynamic considerations of buildings is one which sometimes generates unease and uncertainty within the designer. Although this is understandable, and a common characteristic of any new challenge, it is usually misplaced. Effective earthquake design methodologies can be, and usually are, easily simplified without detracting from the effectiveness of the design. Indeed the high level of uncertainty relating to the ground motion generated by earthquakes seldom justifies the often used complex analysis techniques nor the high level of design sophistication often employed. A good earthquake engineering design is one where the designer takes control of the building by dictating how the building is to respond. This can be achieved by selection of the preferred response mode, selecting zones where inelastic deformations are acceptable and suppressing the development of undesirable response modes which could lead to building collapse. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Earthquake Design - A Conceptual Review Modern earthquake design has its genesis in the 1920’s and 1930’s. At that time earthquake design typically involved the application of 10% of the building weight as a lateral force on the structure, applied uniformly up the height of the building.